In recent years, many organisations have branded themselves as impact companies, funds, or investors—much like the overuse of the term sustainable. The challenge lies in accurately measuring the degree of real impact.

To address this, we developed our 7Cs Framework—a tool for assessing investments, tracking performance, and evaluating genuine outcomes. While we often achieve returns comparable to conventional investments, we recognise that delivering significant impact doesn’t always align with maximising profit, nor should it have to.

When we can achieve both meaningful impact and fair returns, it’s a clear sign we’re moving in the right direction.